Talk "Decoding K-pop"

K-pop has become a global phenomenon that goes far beyond music. We will discover how idols are created, what strategies drive the industry, the fluidity and hybridity it proposes and why it connects with millions of people in Asia and around the world. We will also explore the role of digital fandoms, fashion and the cultural impact of this movement with audiences of all ages, not just young people. With Lorena Monton, music journalist.